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bolt.new

β€œ'What will you build today?' invites you in, imports your design system, and only stumbles on the same free-led, no-founder traps as its rivals.”

What we think it is: Build production websites and apps by chatting with AI agents.

68 / 100 Β· Grade D
Clarity78
Copy72
Call to Action83
Pricing44
Trust56
Shareability72

The 3 leaks costing them the most

1 It tells you it gives superpowers but barely shows them

Why it hurts: No video and no live demo were detected (#10, #25) on a 458-word page. The design-system import (Porsche, MUI) is a great proof point that deserves to be shown in motion.

Fix: Embed a live build-from-prompt or a recorded design-system-to-app flow.

2 Free-led, signup-first

Why it hurts: 'Get started' fronts a freemium funnel (#1, #8), and the free-domain promo leads with give-aways rather than value.

Fix: Show one production app built in Bolt before the signup ask.

3 No human behind the superpowers

Why it hurts: No founder or team voice (#15) on a product sold on trust ('build for production').

Fix: Add a short note from the team on how Bolt routes to the best model.

All 31 principles, scored

1. No free plan β–³ 1/3

A free tier and free-domain promo front the funnel β€” a softer monetization signal.

Fix: Front the paid value sooner.

2. Three colors max β—‹ 2/3

10 distinct colors detected β€” moderately restrained.

Fix: Hold one accent for the CTA.

3. Numbers over adjectives β–³ 1/3

'#1' and 'millions' aside, headings carry no numbers.

Fix: Add a build-speed or user stat.

4. Shareable footer β–³ 1/3

Standard footer.

Fix: Add personality.

5. OG image like a thumbnail β—‹ 2/3

Has an og:image and a clear OG title.

Fix: None major.

6. One idea per screen β—‹ 2/3

Sparse and focused β€” build by chatting.

Fix: None.

7. Fifth-grader headline βœ“ 3/3

'What will you build today?' is a plain, inviting question.

8. Direct conversion ask βœ— 0/3

'Get started' signup-first funnel.

Fix: Anchor an upgrade decision earlier.

9. Copy only you could write β—‹ 2/3

'Bolt does the heavy lifting so you can focus on your vision' is ownable.

Fix: Add a line only Bolt could write.

10. Show before explain β—‹ 2/3

Design-system imports are shown, but no video or live demo.

Fix: Add a build-in-motion clip.

11. Does one thing βœ“ 3/3

One job: an AI app/website builder.

12. Popcorn pricing β—‹ 2/3

Tiered plans, with pricing in the nav, within range.

Fix: Make the recommended tier obvious.

13. Rides a wave βœ“ 3/3

Rides the vibe-coding wave.

14. Customer-language copy βœ“ 3/3

'Create stunning apps & websites by chatting with AI' is plain user language.

15. Visible founder βœ— 0/3

No founder presence.

Fix: Add a human voice.

16. Pricing impossible to miss βœ“ 3/3

'Pricing' is in the nav.

17. Memorable headline β—‹ 2/3

'What will you build today?' is a reasonably sticky question.

Fix: None needed.

18. Emotional headline β—‹ 2/3

Invites creativity β€” mild emotional pull.

Fix: Add a wow moment.

19. Never seen before β—‹ 2/3

AI building is novel-ish, if crowded.

Fix: Show the never-seen capability.

20. Hero sells alone βœ“ 3/3

Hero + subhead + 'Let's build' tell you what it is and why.

21. Empathy before selling β—‹ 2/3

'Focus on your vision instead of fighting errors' names the pain.

Fix: Dwell on the error-fighting frustration.

22. One call to action β—‹ 2/3

'Get started' / 'Let's build' align around one action.

Fix: Keep one primary.

23. Memorable name βœ“ 3/3

'Bolt' is short, energetic, memorable.

24. Sells a desire, not a feature β—‹ 2/3

Sells building and 'superpowers' β€” maker desire.

Fix: Sell the feeling of shipping fast.

25. Try before buying βœ“ 3/3

Free tier lets you build immediately.

26. No weak words βœ“ 3/3

Only one weak word detected.

27. Transparent pricing terms βœ— 0/3

Subscription model.

Fix: Not realistically one-time.

28. CTA says what happens next β—‹ 2/3

'Let's build' is good; 'Get started' is generic.

Fix: Lead with the build verb.

29. Has testimonials β—‹ 2/3

'Trusted by' and design-system logos provide proof.

Fix: Add a named, quantified result.

30. Ten-word description βœ“ 3/3

'AI builder: Websites, apps & prototypes' is under ten words.

31. Priced above competitors β–³ 1/3

Mid, free-led positioning.

Fix: Position paid as the production-grade choice.

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