The 3 leaks costing them the most
1 It tells you to sharpen your thinking but never shows the knife
Why it hurts: Only 5 images, no video, no demo (#10, #25). For a tool whose magic is the linked-note graph, showing almost nothing is the biggest miss on an otherwise lovely page.
Fix: Put a short clip of the graph view and linked notes forming right in the hero.
2 Thin social proof
Why it hurts: Just one blockquote and no testimonial markup (#29). A beloved, cult-followed product is hiding its strongest asset β its passionate users.
Fix: Add a wall of real user quotes about how Obsidian changed how they think.
3 No human, and free-led pricing
Why it hurts: No founder voice (#15) and a free core that undercuts the premium Sync/Publish story (#1, #31).
Fix: Add a maker note on the local-first philosophy and make Sync's value vivid.
All 31 principles, scored
The free core app fronts the funnel, with paid Sync/Publish add-ons β a softer monetization signal.
Fix: Front the paid add-ons' value clearly.
9 distinct colors detected β fairly clean.
Fix: Hold one accent for the CTA.
Few concrete numbers on the page.
Fix: Quantify the user base or notes created.
The footer is rich with community links (Discord, Roadmap, Merch).
Fix: Add a memorable signoff.
Has an og:image and a clean OG title.
Fix: None major.
Spark ideas / sync / publish β each section holds one idea.
Fix: None.
'Sharpen your thinking' is plain and instantly readable.
Free download fronts the funnel; paid add-ons come later.
Fix: Anchor the paid upgrade decision sooner.
'The free and flexible app for your private thoughts', 'Writing is telepathy', 'Calmness is a superpower' are distinctly ownable.
Only 5 images and no video β the product is barely shown.
Fix: Add a graph-view clip.
One job: a thinking and note-taking app.
Free + Sync + Publish + Enterprise stays roughly within range.
Fix: Make the recommended paid add-on obvious.
Rides the personal-knowledge-management wave.
Fix: None.
'Your private thoughts', 'sharpen your thinking' is exactly the user's language.
No founder presence.
Fix: Add a maker note.
'Pricing' is in the nav.
'Sharpen your thinking' is highly recallable.
The calm, aspirational tone carries real emotional pull.
Fix: Add one wow moment.
The local-first, graph-based approach is genuinely differentiated.
Fix: Show the never-seen graph forming.
Hero plus subhead conveys what it is, if abstractly.
Fix: Add a concrete capability line.
Little pain-naming before the pitch.
Fix: Name the pain of scattered, lost notes.
'Get Obsidian' / 'Download now' align around one action.
'Obsidian' is an evocative, memorable name.
Sells clarity and privacy β desire over features.
Free download lets you try it, but no on-page demo.
Fix: Add an interactive graph preview.
Only one weak word detected.
Free core is one-time-ish; Sync/Publish are subscriptions.
Fix: Lean on the own-your-files angle.
'Get Obsidian for Windows' is platform-specific and clear.
Fix: Test an outcome verb.
Just one blockquote and no testimonial markup β proof is thin.
Fix: Add a wall of user quotes.
'The free and flexible app for your private thoughts' is under ten words.
Free-led positioning undercuts the premium add-ons.
Fix: Position Sync as the serious user's must-have.
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